Brand Identity
CLIENT
︎UP Events
DISCIPLINES
︎Branding, Strategy
YEAR
︎2018
CLIENT
︎UP Events
DISCIPLINES
︎Branding, Strategy
YEAR
︎2018
A Local Amsterdam events company was ready for a totally new look: new name, new visual identity, new everything... After deriving their brand DNA, Ioanna focused on visualising the uplifting energy one feels when visiting UP.
This resulted in Ioanna creating a versatile and modular mark, which formed the basis for a playful graphic language of icons, emojis, viewfinders and many more.
This resulted in Ioanna creating a versatile and modular mark, which formed the basis for a playful graphic language of icons, emojis, viewfinders and many more.
Emojis and more!
