Brand Identity

CLIENT
︎UP Events


DISCIPLINES
︎Branding, Strategy


YEAR
︎2018


A Local Amsterdam events company was ready for a totally new look: new name, new visual identity, new everything... After deriving their brand DNA, Ioanna focused on visualising the uplifting energy one feels when visiting UP.

This resulted in Ioanna creating a versatile and modular mark, which formed the basis for a playful graphic language of icons, emojis, viewfinders and many more.


Emojis and more! 



Mark